Franchise Evaluator™: Preserve Services

What population does the brand serve? Is the market broad, niche, or somewhere in-between?

The U.S. home improvement industry is valued at over $400 billion annually, as reported by the Joint Center for Housing Studies at Harvard University. This consistent market demand is driven by homeowners investing in maintenance and upgrades to protect and enhance their properties. The industry remains strong regardless of economic fluctuations, as essential repairs and improvements cannot be outsourced or postponed indefinitely.

We categorize the market size as a large market.

Is the overall industry growing, that is creating new customers who have never used these services before, or mature where most population segments are already using these types of products and services?

The home improvement industry has seen increased demand due to factors such as aging housing stock, rising home values, and a growing focus on energy-efficient renovations. During the pandemic, the time Americans spent at home more than doubled, leading to a surge in home improvement projects as homeowners invested in upgrades and maintenance. Additionally, consumer expectations for professional and accountable service providers are increasing, making franchise models like Preserve Services more appealing. The industry also benefits from a flexible work environment, allowing business owners to manage their schedules effectively.

We categorize the Industry Trend as a high growth trend.

What drives the purchase of the product or service? Is it a “need-to-buy” or a “want-to-buy”? How are customers drawn to your business?

Preserve Services has strategically chosen its service offerings based on market demand, high-profit margins, and ease of execution. The company focuses on exterior painting, carpentry, and roofing, ensuring that most projects involve complementary services that maximize profitability. The simplicity of these services, coupled with standardized material selection and efficient project management, contributes to a seamless customer experience and increased revenue potential for franchisees.

We categorize the product and service drivers as high drivers.

Are competitors a major factor in operating your business? If so, is competition sparse or saturated? Will it matter to your business?

Preserve Services operates in a highly competitive home improvement sector, with both independent contractors and national franchise brands offering similar services. Key differentiators include Preserve Services’ multi-service approach, professional management structure, and strong franchisee support system. The business offers both maintenance projects, and larger capital projects, making it highly versatile across different market conditions. By providing multiple revenue streams and repeat business opportunities, franchisees benefit from cost savings on marketing and an easier sales process due to established client trust.

We categorize the competitive climate as low-mid competitive pressure.

Are the business’s products or services regulated, or do they require licensing? Will you or your employees require special licensing? If so, is the regulatory climate strict or lax? Will this affect recruiting employees?

The home improvement industry is subject to various regulations, including contractor licensing, building codes, and safety requirements. Preserve Services helps franchisees navigate these legal and compliance issues, ensuring adherence to industry standards. In states like Massachusetts, multiple inspections may be required for projects, and the franchise system supports owners in managing these regulatory complexities efficiently.

We categorize the regulatory climate as low regulation.

How experienced is the franchisor at being a franchisor?

With over 30 years in the construction industry, Preserve Services has developed a franchise system that supports entrepreneurs in establishing and scaling their businesses. The company provides extensive training, technology, and operational guidance to ensure franchisees succeed. Its structured model appeals to individuals looking for a proven business framework without requiring prior construction experience.

We categorize the Franchising Experience as Extensive.

What is the tenure, background, and commitment of the franchise’s leadership?

Sean O’Connor, the founder of Preserve Services, brings extensive industry knowledge and a hands-on approach to franchise support. His leadership philosophy emphasizes community, accountability, and business growth. He is actively involved in coaching franchisees and fostering a collaborative network that strengthens the brand’s overall success.

We categorize the Franchising Leaders as Highly Experienced.

How often and how well does the franchisor engage franchisees? What assistance is provided in starting and operating your business.

Preserve Services fosters a strong franchisee network, encouraging collaboration and resource sharing. Franchisees have access to on-demand coaching, industry expertise, and peer support. This engagement model helps business owners navigate challenges, optimize operations, and build lasting relationships within the franchise system.

We categorize the Franchisee Engagement as Highly Engaged.

In what kind of financial shape is the franchisor?

Preserve Services has positioned itself as a financially viable franchise opportunity with high-margin services and multiple revenue streams. By offering essential home improvement services, the company ensures consistent demand and recession-resistant operations. Its disciplined approach to service selection and operational efficiency contributes to long-term franchisee profitability.

We categorize the Financial Health as Sound.