Evaluate franchise concepts from an
With thousands of concepts to choose from, you have one shot at getting it right.
Use our method to evaluate franchise concepts on 14 internal and external factors for a truly buyer-centric perspective.
We know what you're trying to do.
Build a business to replace or supplement a career without upending everything you’ve built to date. The good news is it’s possible and building a business through franchising is a way to do it. The bad news is you’re going have to examine franchise concepts differently than you are currently. To discern the most profitable franchise for you, you’ll need a new set of instructions.
That’s why we put together the resources on this site and our free 64-page guide: Franchising: Decoded & Demystified
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Franchise Evaluator ™
Franchising: Decoded & Demystified
Introducing The Franchise EvaluatorTM
Discover the most rigorous franchise opportunity evaluation methodology available.
Understand the 14 external and internal factors you should be exploring on every concept.
Get a 360⁰ view into little known, yet important, concept aspects.
Score and rank concepts on their total score, or just factors important to you.
Have more productive franchisor conversations.
Franchising: Decoded and Demystified
An indispensable tool on evaluating franchise concepts with a buyer-centric perspective.
FD&D is your real-world field guide from dozens of active franchisors, hundreds of active franchisees and several national studies organized into an easy to follow guide offering you an insider’s perspective when exploring franchising and franchise opportunities. With one important distinction. We are not beholden to any one brand, advertiser or special interest. Your needs alone are who this guide was developed for.
- Decode the 12 Mysteries of Franchising to Evaluate Franchise Concepts Like an Insider
- Learn valuable insights that will help you understand franchising inside and out
- Includes the ‘Franchise Evaluator’: 14 Internal and External factors you need to be examining on EVERY concept.
Reviews of Franchising: Decoded & Demystified
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Are you exploring several franchises in several categories and don’t know where to start or how to make sense of it?