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March 27, 2023

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Franchising: Decoded & Demystified

You’ll Learn Critical aspects of franchise concepts you’re not examining right now, Why franchise rankings really do not help you at all, What’s in an FDD and why it’s important, Why it’s not, The realities of customer acquisition and much more!

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Franchise Transparency Project

The Franchise Transparency Project is a revolving all-volunteer board of franchisors, franchisees, and allied parties in the franchise industry who provide objective, experienced-based information on the nature of franchising.

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Franchising: Decoded & Demystified

Learn critical aspects of the most profitable franchise concepts you’re not examining right now. Why franchise rankings really do not help you at all. What’s in an FDD, and why it is, and is not, important. The realities of customer acquisition and much more!

Download the E-book

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How to get the most out of our assessments.

First, review and understand how the Franchise Evaluator works to give you a 360-degree view of the external and internal factors you need to be considering on every franchise you’re interested in.

Our e-book “Franchising: Decoded and Demystified” helps you understand how the Franchise Evaluator works with full explanations of each factor. This will help you create your own assessment of what’s important to you and what you’re looking for in a franchise.

Unless otherwise specified, data sources are from the current year’s franchise disclosure document and other external sources cited throughout the assessment.

As well you should not rely on this information solely to make a decision. It is for illustration purposes only. There is important information in the FDD and other sources you need to fully understand and review along with your legal and financial resources.

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Franchising: Decoded & Demystified